A proven delivery process

Discovery → Design → Build → Launch. Twelve to sixteen weeks, in detail.

01

Discovery & Strategy

Two weeks. Deep-dive on your business, users, and competition.

02

Design & Prototype

Three to four weeks. Wireframes → design system → interactive prototype.

03

Build & Iterate

Six to ten weeks. Two-week sprints with weekly demos. CI/CD baked in.

04

Launch & Grow

Bulletproof rollout, observability, and a growth engine tuned for ROI.

Understanding the whole problem

Two weeks of structured discovery. We talk to your team, your users, and look at three direct competitors. Output: a 12–20 page strategy doc with a phased roadmap, success metrics, and risks.

  • Stakeholder interviews (3–6 sessions)
  • User research & persona mapping
  • Competitor audit (3 deep, 5 light)
  • Technical feasibility review
  • Risk register & mitigation
  • Phased delivery roadmap

Deliverable: written strategy brief + roadmap PDF

Discovery workshop

Clickable proof before a line of code

Three to four weeks. You see and click the product before we commit to engineering. Wireframes evolve into a polished, design-system-backed prototype tested with real users.

  • Information architecture
  • Low-fi wireframes (Figma)
  • Design system & component library
  • High-fidelity hi-fi screens
  • Interactive Figma prototype
  • Usability tests with 5–8 users

Deliverable: Figma file + design system + tested prototype

Design system

Sprints, demos, never surprises

Two-week sprints. Friday demos. A shared backlog you can edit any time. Code review and CI baked in from sprint zero. You see what we’re building, every week, in working software.

  • Sprint planning (Monday)
  • Async standups (Slack)
  • Friday demos & retros
  • Code review on every PR
  • CI/CD with automated tests
  • Staging environment & QA

Deliverable: working software, shipped to staging every Friday

Build sprint

From go-live to go-pipeline

A clean cutover, observability from day one, and a growth motion that converts visitors into pipeline. We don’t walk away; most clients renew into a monthly retainer for ongoing optimization.

  • Production rollout & cutover
  • Monitoring & alerting (Datadog/Sentry)
  • Analytics setup (GA4, Mixpanel)
  • SEO technical audit
  • Paid & lifecycle campaign launch
  • 30-day bug-fix warranty

Deliverable: live product + dashboards + first-month retention plan

Growth dashboard

Ready to walk through a real project?

Book a discovery call and we’ll show you exactly what each phase would look like for your specific build.