Brand Kit
Our visual identity, design system, and brand assets — for press, partners, and anyone repping us anywhere.
Logo variations
Glyph, inline (horizontal), and stacked layouts. Each available in standard, dark, light, and monochrome.
Glyph (icon-only)
Inline (horizontal)
Stacked (vertical)
Stacked — On Blue
Stacked — Mono
Stacked — On Yellow
What the mark means
The "S" inside a circle represents skill at the center of a continuous horizon — the idea that good engineering doesn't end at launch; it scales with the business.
The yellow circle signals optimism, momentum, and the sun-rising-on-a-horizon metaphor. It's a warm anchor for an otherwise serious deep-blue palette.
The orange punctuation dot is a deliberate accent — the moment of impact, the conversion, the result.
Color system
Four-color core palette. Deep blue is the brand voice; yellow and orange are accents; white is the canvas.
Type system
Space Grotesk for display, Inter for body, JetBrains Mono for code and labels.
Headlines, hero titles, section titles.
Paragraphs, UI labels, body copy.
Things to avoid
Don't stretch the logo
Always scale proportionally. Width-only or height-only scaling breaks the mark.
Don't add effects
No drop shadows, glows, gradients, or 3D — the mark is flat by design.
Don't rotate or flip
The wordmark reads left to right. Keep it that way, always.
Don't recolor freely
Stick to the four core palette variants. No custom hues, no off-brand combinations.
Don't crowd the mark
Maintain clearspace equal to the height of the S glyph on all sides.
Don't place on busy imagery
The mark needs contrast. If the background is busy, use a solid plate first.
Need a custom asset? Just ask.
For press inquiries, partnership artwork, or anything not in the kit, email us. We'll usually turn it around in 24 hours.
