We replaced a $40k/yr support team with a RAG bot. Here's exactly how.
Full architecture, eval suite, fallback heuristics, and the prompt iteration log. With benchmarks — and the three things we got wrong on the first attempt.
Read the case study →Insights & field notes
Honest write-ups from inside our projects — what worked, what didn't, and what we'd do differently.
The Next.js settings we change on every new project
Caching, image config, runtime, headers — six tiny tweaks that consistently win Core Web Vitals before we write a line of code.
Read more →
Why we kill 30% of feature ideas before a single sprint
Our pre-mortem template. It costs a one-hour meeting and saves entire quarters of wasted build time.
Read more →
The SEO checklist every B2B site should run before launch
22 items. We've found at least 8 broken on every audit we've ever done. Bookmark this one.
Read more →
Cutting AWS bills by 63% without slowing anyone down
A real cost-optimization audit on a $19k/mo bill. Findings: reserved instances, S3 lifecycle, and one Lambda gone wild.
Read more →
Design systems for 4-person teams: a pragmatic primer
You don't need 200 components. You need 18 well-named ones and a habit. Here's the starter kit.
Read more →
React Native vs Flutter in 2026: our updated take
We've shipped 14 apps across both. Honest comparison: ecosystem, hiring, performance, and where each shines.
Read more →
The "smallest viable proof" template we use with every founder
A one-page worksheet that's killed more bad ideas and unblocked more good ones than any other meeting we run.
Read more →
Evals are the new tests: how we measure LLM features
The full eval framework we use — golden datasets, judge prompts, regression gates, and the CI step everyone forgets.
Read more →
Going headless on Shopify: when it pays, when it doesn't
We've done six headless migrations. Three were great wins. Three were expensive lessons. The decision tree.
Read more →Get our monthly insights
One email a month with the best write-ups, plus what we're learning behind the scenes. No spam, ever.
